Branding & Digital Marketing Course Basic To Advance

Branding and Digital Marketing Course Basic to Advance - Linexis IT Institute

About Course

৪ মাস মেয়াদি এই কোর্সটি তৈরি করা হয়েছে নতুন থেকে শুরু করে প্রফেশনাল লেভেল পর্যন্ত সকল শিক্ষার্থীদের জন্য।

আপনি যদি ডিজিটাল মার্কেটিং-এ ক্যারিয়ার গড়তে চান, নিজের ব্যবসার অনলাইন ব্র্যান্ডিং শক্তিশালী করতে চান, অথবা ফ্রিল্যান্সার হিসেবে ক্লায়েন্টদের জন্য কাজ করতে চান — এই কোর্সটি আপনার জন্যই।

এটি Basic to Advanced কোর্স, যেখানে আপনি ধাপে ধাপে শিখবেন Branding, Social Media Marketing, SEO, Google Ads, Content Strategy, এবং Freelancing-এর প্র্যাকটিক্যাল স্কিলগুলো বাস্তব প্রজেক্টের মাধ্যমে।

Course Content

What is Branding, Why It Matters, and How It Works
How to Choose the Right Name for Your Brand
Techniques to Present Your Brand in an Attractive Way
How to Discover Your Unique Brand Voice
Product Description, Target Audience Persona & Competitor Analysis
Brand Strategy & Branding Framework for Your Business
Defining Your Brand Vision, Mission, and Core Values
The Correct Method for Conducting Market Research for Your Business
Sales Psychology

What is Digital Marketing?
Importance of digital marketing in business
What is Social Media Marketing (SMM)?
Career opportunities (2025–2026)

Creating and optimizing a business page
Profile, cover, CTA setup
Business Suite & Page roles
Branding consistency

Post types: image, video, reels, stories
Maintaining engagement
Scheduling & Insights
Hashtag use and reach improvement

Introduction to Ads Manager
Campaign structure: Campaign → Ad Set → Ad
Choosing objectives (Traffic, Engagement, Conversions)
Budgeting & placements

Custom audiences & retargeting
Facebook Pixel setup
Ad creatives (image, copy, CTA)
Ad policy compliance

Setting up a business profile
Content planning & Reels optimization
Hashtag strategy
Analytics & insights

What is SEO?
Types of SEO: On-page, Off-page, Technical, Local
Google ranking factors (2025 updates)
Why SEO matters for every business

Short-tail vs long-tail keywords
Tools: Google Keyword Planner, Uber suggest
Finding keyword ideas

Competitor keyword analysis
Search intent (informational, transactional)
Choosing keywords for blogs & services

Domain, hosting & SSL
WordPress setup & theme selection
Essential plugins for SEO

Meta titles & descriptions
Header tags (H1–H6)
URL optimization & image alt text

Sitemap.xml & Robots.txt
Crawlability & indexing
SSL & site security

Core Web Vitals & page speed
Mobile-first indexing
Mobile-first indexing
Fixing broken links & 404 errors

Link building fundamentals
Backlink quality & authority
Guest posting, social sharing & PR

Google Business Profile setup
NAP consistency & local citations
Reviews & local map ranking

Importance of content in digital marketing
Content types: blogs, social media, ads
Understanding target audience

Writing SEO-optimized blogs/articles
Keyword placement & readability
Google Helpful Content Update (2025)

Writing persuasive ad copy (Google & Facebook)
Emotional vs rational appeal
Effective CTA strategies

Caption writing for reels & stories
Short-form vs long-form content
Hashtag research & engagement hacks

Google Tools Overview
Google Analytics 4 basics
Google Business Profile insights
Intro to Google Ads

Search & Display campaign setup
Keyword match types & bidding
Ad extensions & performance metrics

Building an email list
Designing emails & newsletters
Professional email signature

Automation basics
Segmentation & targeting
Measuring open rate, CTR, conversions

Tracking performance (GA4, Meta Insights)
Setting KPIs
Building professional client reports

Fiverr, Upwork platforms
Profile setup & portfolio creation
Understanding marketplace algorithms

Crafting winning proposals
Handling revisions & client feedback
Payment safety & contracts

Building your online presence
Social media & networking for clients
Creating a simple portfolio website

Students execute a mini SEO or Facebook Ads project
Live review & performance feedback
Course summary & certificate distribution

What is Artificial Intelligence (AI)?
How AI is transforming digital marketing in 2025 – 2026
Using ChatGPT for blog ideas, captions & ad copy
Using Google Gemini / Perplexity AI for quick research
AI for Content Writing: ChatGPT

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